Craft gin was born out of a desire to enjoy gin that tasted better than commercially available, mass produced gin.
A higher quality liquid, made with love, honesty and a healthy dose of creativity.
Somewhere along the line we all lost sight of this…
The current craft gin market has trended towards something resembling a fashion show.
A industry evolved to thrive on looks, gimmicks and marketing budget.
Does it it sparkle? What color does it change to? How much gold foil is on the packaging?
Which influencer snapped a photo of it?
I too have unfortunately fallen victim to this, both as a consumer and a producer.
But now I’d like to try something different, and I hope you’d like to try it too.
UGLY GIN is an authentically hand-made craft gin stripped of all the non-essentials in an effort to provide you, the customer, with an amazing gin that you can enjoy without paying for the the packaging, marketing, elaborate in-store display and Instagram ads. Because whether we like it or not, the customer ends up paying for all of that.